About ME

What Does April Benson Do?

I help you find and use your voice at work.

How? Why?

When high potential women struggle to find the words to speak up for themselves, I give them the communications tools they need to lead on a new level.

Many women expect their stellar work to speak for itself. Or worse, they expect colleagues, direct reports and even their superiors to read their minds. But in today’s work environment being able to use your voice, speak up, and communicate effectively is critical to advancing.

With the diversity of the workplace, we’re interacting more and more with people who think, feel and respond differently than we do. To manage a diverse workforce, you need new tools to understand those you work with and respond appropriately in any situation.

I’m certified in a number of tools including Meyers Briggs, Strong Interest Inventory, and Social Emotional Intelligence. In my work as an executive coach, I leverage these tools to equip women to verbalize their thoughts and ideas, stand up for themselves and manage confrontation.

Whether you need to share out in a team meeting in order to take credit for your project contributions, confront a team member who isn’t pulling their weight, or set an inappropriate colleague straight - the ability to have crucial conversations is a required skill to reach the next level.

When it’s time to make the case for a raise or move your career forward, you’ll need to speak up. When you find yourself in a new leadership scenario, you’ll need to speak up. When you inherit a new team or a difficult team member, you’ll need to speak up.
I am here to help you find and use your voice so you can set expectations, set boundaries, and ultimately set yourself up for success!

More About Me

  • MBTI Personality Type: ISTJ - Introversion (I), Sensing (S), Thinking (T), Judgment (J
  • Social & Emotional Intelligence (SEIQ) is 323 (strong)
  • Strong Interest Inventory Profile Top 3 Themes: Enterprising, Social and Artistic

Official Photo + Bio

April B. Benson (Jones) is a Certified Executive Coach and author of the highly-rated transformational book, The Life You Crave: The Business of You. Based in Washington, D.C., April specializes in Corporate Communications and Crucial Conversations coaching, organizational leadership, and information management. With over twenty years of experience in her field, she channels her professionalism and straightforward honesty into helping high potential women find their voice.

April has a diverse educational and professional background, from which she draws inspiration coaching. She is certified as a Professional Certified Coach by the International Coach Federation, as well as in a number of tools including Meyers Briggs, Strong Interest Inventory, and Social Emotional Intelligence. April holds two Masters degrees: A Science Degree in Information Management with a specialization in Government from Syracuse University in Syracuse, New York, and a Telecommunications and Information Systems Degree from Capitol Technology University in Laurel, Maryland. From these, she learned the value of determination, deliberation, and an honest approach to human relations.

April B. Benson (Jones) consistently applies her extensive skills and strategies to each new engagement. Her unshakable work ethic and analytical, calculating demeanor opened the door for many of these engagements, including decades worth of service in her field. April has over twenty-five years of experience working with the United States Federal Government in the fields of management and information technology. She also has over fifteen years of experience working with non-profit organizations, charities, small businesses, and corporations. These extraordinary experiences allow her to coach with wisdom and truth; she coaches about success from a foundation of personal experience.

Her unique skill set and ambition to help others ultimately led to her career as an Executive Coach. By utilizing comprehensive strategies and a friendly, no-nonsense approach, April helps her clients succeed in their personal and professional lives by helping them to find and use their voice. Though she works primarily with women, she welcomes all high potential clients with the same determination and drive. From a platform of her own professional accomplishments, April guides her clients as they develop a strategy, build motivation, so they can set expectations, set boundaries, and ultimately set themselves up for success!

All of her qualifications and professional experiences culminate in her impactful, sincere coaching. Above all else, her life’s passion is to help her high potential clients achieve the life they’ve always craved.

April B. Benson’s (Jones) coaching style and authored books are a beacon of light for all that experience them. She shares invaluable insight earned from her own journey to success. She helps her clients find and use their voice. In all of her life’s work, one theme remains clear: it’s never too late to make a positive change in your life. Personal and professional success is attainable with a great deal of hard work and determination, and April B. Benson (Jones) has made it her life’s mission to help her clients and readers achieve just that – success.

If you are ready to live the life you crave, CLICK HERE to schedule your FREE appointment today!



For General Inquiries:

For All Other inquiries:

Email: april@thelifeyoucrave.com
Office: 301.329.5505


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